What Can SEO Exactly Do For Your Company?

Does believing in the power of SEO worth it? Will you get your money’s worth if you select an SEO company to back you up?

Well, read on and figure out if SEO is the answer you’ve been clamoring for to bring your company to greater heights:

SEO can work to bring your site to the top ranks of search engines

If the SEO company you hired is good enough, you will consistently find your website at the top ranks of the search engines like Bing, Google, and Yahoo. And what does this mean for your business? “As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in. If you’re in the mobile phone space or travel, you’ll be fighting a losing battle unless you’ve got a sizeable budget to spend. However, if you’re offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles,” Natalie Lines in the article What is SEO and How Can it Help My Website’s Google Visibility for theguardian.com

It is definitely a great investment

As with any risky but worthy venture, hiring an SEO company to do the professional work for you can cost you a little money, but, the gains are really rewarding in the long run. “An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.

Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right,” said Trond Lyngbø in her The Ultimate List of Reasons Why You Need Search Engine Optimization for searchengineland.com

SEO Gives You the Control To Show Which Is Permitted on Your Own Site

As the business owner, you should be able to have some kind of power to select how you will be represented online, “SEO keeps you from missing out on free advertising. Would you trust another agency to write your door sign, or decide what goes on your visiting card? Will you allow your competitor to design your display ads, or decide who sees your storefront? If you don’t strategically craft your website’s title tags and meta descriptions, that’s what you’re permitting. And that’s not good for business at all. It’s like leaving “lorem ipsum” text on your printed marketing materials! SEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing “random text”, you’re leaving money on the table. You’re letting a wonderful chance to get free advertising slip through your fingers. The good news is that once you’re aware of this, it’s easy to fix. SEO hands you back the controls so you can steer your business along the right path,” further shared searchengineland.com.

Digital and Online Marketing

It has been a common business strategy for both companies and entrepreneurs to bring their products and services online. Not only that this is a very efficient way to get more people to buy their product, but also to greatly boost their exposure through the world wide web. Here in Singapore, many companies and entrepreneurs use different methods to get their business a great deal of growth using online and digital marketing. Some of these are posting online advertisements on different web pages that is related to their product, building up their own websites and online shops (e-Commerce), uploading promotional videos containing exclusive online offers and deals,  seeking services from Search engine optimization companies (SEO Agencies), and even setting up their own social media pages through facebook, twitter and the like. These online type of marketing comes in different forms and styles, and also has their own type of consumers available.

 

For online advertising, the conversion of sales from hits is extremely low, since advertisements are normally posted in different web pages that can be totally unrelated to what is being fed to the website’s visitor. And most of these types of advertisement are just pop up pages that are not wanted by the consumer. Though advertising through a bigger online website may cost a bit more (Like youtube, google, facebook), it is proven to be much more efficient since advertisement with these huge companies is presented better.

 

As for companies that have their own website, it is a reliable source or self-generated sales since company websites normally already have their information of their product and services, contact information and company background. Potential customers can get their goods by simply filling up a form, or possibly just select the merchandise they want and add it to their cart given that the company website has its own online shop. Though of course, the best way to get more sales is to get more publicity and exposure, thus it is best to get more traffic and visitors to a company’s website. This can really be a challenge, since there can be a lot of competitors, and some of them started way ahead of smaller businesses. The good thing is that Search engine optimization (SEO) agencies can help a company’s website to get more traffic, not just blind traffic, but visitors that are actually looking for their products and services.

 

The way SEO agencies work is that they incorporate keywords through search engines that accurately match the company website’s content, giving them a good spot in the results. This means when a potential customer search for items online, as long as the input keywords are a good hit from the website’s content, then it will most probably be the first site to come up on the result page, which is a huge difference from results that are in second or third pages. And these people who use search engines to get their wanted goods are potential buyers, that is why sales conversion is a lot better with SEO companies compared to other online advertisements.

What Does an SEO Company Do?

Search engine optimization, or SEO, is often in the forefront of any conversation about how to increase traffic on a website. SEO involves specific strategies that sometimes must be accomplished on a daily basis in order for a site to be highly ranked in their chosen keywords. Over 40% of the average end users of a search engine like Google will only click on the top result of any given search. If you’re not #1, then you’re losing out on traffic.

An SEO company can help you work toward that #1 spot with some specific strategies:

Through the encouragement of various high value links: Sometimes called “backlinks,” SEO companies focus on bringing in valuable links from other sites to connect with your site. This gives your website two distinct advantages:

•    it gives your website authorship bonuses, which can boost your overall ranking; and
•    it gives your website more niche expertise, which can also boost your rankings.

Sometimes links to your website can be invalid links. These can include directly links, low-value websites, or even sites that have been paid to provide links to others. These invalid links can penalize your ranking, so an SEO company will help you to disavow these poor links.